Video Production – Businesses That Don’t Need Video

Video production is on the rise because it has the power to influence and create awareness about your business. Times have changed since people only had to the option of asking others where to go. Since the introduction of the internet people can search whatever they want by simply asking Google. For instance, it was only a few decades ago when somebody visiting Toronto could be referred by a friend about the wonderful California Sandwich made by Auntie Hanna with that specific local taste, which makes it unique and special. That small place received many visitors because of the famous sandwich. It was easy then because by that time everybody knew where Auntie Hanna lived.

Today things are quite different. These original streets are surrounded by many new ones with new names, and the mix of different nationalities makes the landscape so diverse, and then to find that very special sandwich without a reference is really hard and sometimes impossible.

Maybe, there are people who are looking for this specific dish, but nobody knows where to find it, because it is not included in one of the most common applications used in smart phones or perhaps it is only mentioned as one photograph among a lot of similar sandwiches photographs listed in an anonymous site in a Canadian tourist guide.

What do Auntie Hannah grandsons require to recover the old glory of the original California Sandwich recipe with Canadian taste? Better quality? Better price? Or simply, to be known through a good video production for advertising, recommended in all the applications in every smartphone that visits the city.

The whole world knows that the Internet is here, and smart phone’s and portable devices sharing terabytes of information about any imaginable topic are here to stay.

Small businesses survival is not a “David vs. Goliath” battle against big companies

Many traditional and small businesses in Canada are facing the information era as a David against Goliath battle because they ignore the huge world of possibilities that these new items offer to all the family businesses, artisanal hand crafted articles and small companies. Most of their owners believe that they are not able to compete against the big volume of money invested in publicity by great companies, television advertising time is expensive, and so they consider that a good opinion of a neighbour and the great quality of the product or service offered is enough to survive.

In the 21st century quality of your product means nothing if only you know it. Marketing today is a question of visibility and the survival of companies, either big brands or small familiar coffee shops, depends on how many people will know your products and buy them in a near future. A small photograph in a local newspaper will keep your product hidden from the rest of the world.

Every good product or service deserves a professional video production

Many familiar enterprises try to supply this necessity using ugly homemade videos; of a very poor quality that fail to create curiosity in new customers, producing instead a rejection effect; making the potential clients believe that your offer is as bad as the video.

Video Producers have been recognised all around the world, because of the excellent qualities of their performances, many international awards are the fruits of this outstanding labour.

Considering to hire a professional video production company to induce the visibility of your products, is a wise decision that will bring your product or service to a wider public, taking advantage of the new technologies and popularity of the applications in mobile devices.

A professional video of just a couple of minutes, inserted in the right websites, available for any user, will soon increase your sales, and help your small, familiar, or individual enterprise, to survive and keep a share of the market, without changing your traditional methods, recipes or uses.

Video production companies are waiting for small and large enterprises with good creative briefs and have the foresight to invest in a very good video to stay relevant.

Good Quality Video Advertising Is the Answer

No matter what your business is, the world needs to know it, and a very well designed video production, made by professionals will help you. Let a professional make the best video for you and you will be rewarded for this.

You don’t have to put your future in the hands of a friend with a hobby camera; this can be done for a birthday party, but not for something that can be the difference between keeping your company open or going out of business. Think twice, how you are spending money in advertising; are you investing resources in the future of your traditions and products.