Promote Your Video Production Business For Free

It’s a fact, Jack. (Or Jill.) You need customers; customers need your production and duplication and packaging services. It’s definitely a win-win situation. But -if your potential buyers aren’t aware that you exist, or they can’t find you…you’re certainly not going to have a roaring success on your hands. People won’t benefit from your services, and you’re not going to be collecting any money from them. No doubt about it that marketing is an absolutely necessity to keep your name on the tip of their tongues, and at the top of their minds. And don’t worry if you’re on a very limited budget -or even a very very very limited budget. There are still quite a few ways for you to promote yourself and your services. Here’s a few ideas you can use to get started.

1/ Take the time to redo your logo, business cards and anything else that carries your logo. Make certain that your use of of colors and words and images represent the image you want to convey. If you’re a lousy print designer, resist the temptation to do it yourself. There are several low-cost logo design services online that will do a reasonable job for next to nothing. Regardless of the price, you should never skimp on the materials that convey your image; after all, your business card or letterhead is often the first impression a prospect will get from you, and it has to reflect your quality and professionalism. So also resist the urge to go buy microperf business card stock from your office supply outlet and print them yourself on that cheap inkjet printer.

2/ Contact a handful of your previous customers to thank them for their business, and ask them for an honest evaluation of your services. Be honest; tell them you’re in a slump (call it a ‘lull,’ if you wish), let them know they’re a key part of your business-building program. Then, listen to what they have to say. If they have suggestions for improvement, thank them for the input, and act on the input.

A side benefit; I’ve found that if you’re brutally honest with your good clients and tell them you’re dead in the water, occasionally someone will come forward with a paying gig to help tide you over. And why not? If you’re a good supplier, it’s beneficial for their business to help keep YOU in business.

3/ Form alliances and informal partnerships with suppliers, colleagues or (even) your competitors to offer a combo package that neither of you could offer alone, and share the marketing expenses. For instance, get together with a graphic designer to offer some great must-have packages, including website design with streaming video. Who do you know that would make a great team member?

4/ Take a critical look at everything a prospect sees or hears when they do business with you. How do you answer your phone? Does your van or car need washing? Does your shirt need pressing? If you have an office or a client meeting area, is it attractive, tidy and comfortable? Is your desk a mess? It’s all in the details, particularly when you’re meeting a prospective client for the first time

5/ Write up a news release, and use the power of the free press. Announce a new program, a new product or service you offer, your new hours or new policies. As long as it is real and improves the quality and level of your service, this is news that your customers, prospects and the media will want to hear.

There are more great ways to promote your video business for little or no money right here.