Marketing Your Information Product Business

If you’ve been creating an information product and have it all ready to go, you need to start on marketing. This will take a good bit of your time but it’s well worth it. People can’t find you or your product if you’re not out spreading the word.

Here’s the top three ways to get your product out in the marketplace so it can be found.

Website/Blog

In order to market and sell your information product you’re going to need a website. The best way is to use a blog because it can become a content rich website packed with information. You can do this pretty quickly if you keep at it.

The benefit of a blog that is rich with content is that people will come back to your site again and again. You can sell a number of information products right from your own website without a shopping cart if you’re not ready for that step. You can also benefit from affiliate sales and advertising income if you’re set up for those.

The foundation of a blog is content. This means you’ll be writing a lot of articles or blog posts, but you can also create audio or video content. Some people really love a vlog–which is a blog post with video. If you have trouble with the content creation aspect of a blog remember that you don’t have to create it all yourself. You can outsource some of the work.

Social Networking

Everyone loves social networking. The hottest social network for meeting people and sharing information is Twitter. This is a great site because it’s like micro blogging. It can also be a fun challenge trying to keep within the character count boundaries.

Another great social network is Facebook. You can create your own fan page and update it with posts relevant to your information product. You can even have Networked Blogs update your

Facebook fan page with your blog posts. This makes it really easy to keep up with.

Email Marketing

Email marketing is probably the best way to market to potential customers. However, you will need to spend much of your marketing efforts on creating a list of subscribers. This can be done at those social networks. Instead of promoting your product most of the time, spend a great deal of time promoting your newsletter or email list.

Email is also a great way to build relationships with your followers. It lets them get to know you a little better and many will look forward to hearing from you. The best way to build a list is to give a small report away for free, a precursor to your information product.

Marketing can be fun and easy if you keep it simple and use these methods in the beginning. Later on you can add more methods.

Video Production Business Tips – Are You Losing Profits When You Screen Calls?

In the few years of being in the video production industry, how often do you screen your calls?

I’ll guess that you screen them every time the phone rings and if you don’t recognize the phone number, you let it go to voicemail. After all, if it’s an important call, they’ll leave a message right?

But what’s the cost of letting it go to voicemail?

Advertising Agencies, out-of-town video producers or corporations that need to book a videographer right away often won’t leave a message. And if they do, by the time you call them back, they will have already booked another shooter.

In the past week, I’ve let two such calls go to voicemail and both actually left messages regarding the immediate need for a videographer. I checked both messages a couple hours later. When I called them back, both had already booked other videographers.

I thought to myself, “Holy Crap! Really? They booked another videographer that fast?”

Yes.

By not answering the phone when they called, I lost close to $3,000 in sales on what sounded like incredibly simple shoots.

After kicking myself in the tail for a few days because I know better, I vowed to always answer the phone when I don’t recognize the number unless I’m in a meeting or in the middle of a shoot.

Today, I received a call from an “unknown” number. At first, I thought this is just another sales call and I don’t have time to deal with it. Then, I remembered the pain of losing an easy $3,000 last week so I grabbed the phone and answered it.

The person on the other line said, “Hi, I’m Mrs. Corporate Client in California and I need a videographer to shoot highlights at a 2 hour event next Thursday night and to edit the footage into a short news-style package. My budget is $2,000. Can you help me with this?”

After a brief conversation and a quick contract, the deal was done.

That might be the quickest $2,000 I’ve sold in a really long time. Seriously, it took ten minutes to close $2,000 in business just because I answered the phone.

The point in all this is that many clients who are calling you from out of town don’t want to spend a lot of time researching and comparing rates between several video production companies. They simply don’t have time to deal with it so the first warm body that answers the phone wins. Period!

Sure, they may glance at your website to make sure you are qualified but in a lot of cases, the only credential they require is that your website popped up on Google when they searched for “corporate video” or whatever for your location.

Now, most of these callers will have an idea in their head on how much they want to spend for your service. If and when they ask what your day or half day rate is, tell them that you usually handle these types of shoots for $X amount of dollars. Then follow up quickly by asking, “Does that work for your budget?”

If they say, “Yes”, get to a point quickly where you can send them your contract. If they answer, “No”, ask, “What budget do you have in mind? I’d love to work with you on this so we may be able to work something out.”

Then, if they come back with a number you can live with, book it. If they are too low then it’s up to you whether you want to turn it down or take it.

Just remember that in today’s economy, a bird in the hand is better than two in a bush. I think that as long as you can cover your costs, you should strongly consider taking the deal. After all, it’s money flowing into your bank account and you’ll have the opportunity to win a client for life.

They won’t hire you all the time, but if they ever need a video production company to shoot something within a few hundred miles to your studio, they’ll call you first. The lifetime value of that client has potential to be very profitable.

BOTTOM LINE: Answer the phone. You can always hang up if it’s a sales call but there is a good chance you’ll lose business if you let potential clients go to voicemail.

Forever Living Products – A Complete Review Of The Forever Living Products Business

Is Forever Living Products a great opportunity of a big scam? This review tells you everything you need to know.

The Forever Living Products

Forever Living Products is a health and wellness company from Scottsdale, Arizona. They sell a large variety of products including aloe vera health drinks; nutritional supplements like vitamins, minerals and nutrients; weight-management products like energy bars and metabolism boosters; personal care products like soaps, bath salts and shower gels; and skin care products like moisturizer and sun screen, to name but a few.

They were founded in 1978 by Rex Maughan when he got fed up of busting his back for someone else all his life. He decided he wanted to create a home-based business where he could take control of his own destiny and provide a new life for his family.

Forever Living Products has its own aloe plantations, as well as manufacturing and packaging plants, and storage facilities. This cuts out the need for third-parties to become involved, and allows Forever Living to control the price of their own products and be the masters of their own destiny.

The Forever Living Business Opportunity

Forever Living Products is a multi-level marketing (MLM) opportunity, which means that it sells its products through a network of direct salespeople usually called Distributors. There are multiple ways to earn money but the most obvious ones are through retail sales, bonuses, and by adding more Distributors into your business. When they make a sale, you get a commission.

As with all MLM opportunities the most difficult and challenging part of making money from Forever Living Products is finding people who want to buy your product and join your business. You might think that the products are outstanding, and they may well be, but the way of the world dictates that more people will NOT be interested in your products than will be. It is only natural.

A lot of network marketers waste so much time trying to find people who are interested in the product. The will spend their days cold-calling, handing out free samples, distributing CDs and DVDs, giving presentations, and pleading with people to see the benefits of the products. With so many uninterested people out there, and so much competition from other health and wellness companies, trying to find people who are interested can sometimes seem like trying to find a needle in a haystack.

The best way for you to find those who are interested is not to go out looking for them, but to make people an offer they can’t refuse and sit back and wait for them to come to you! This is a skill that, if you can master it properly, will set you and your Forever Living business up for life. It is a tried and tested technique in the network marketing game, and is proven to produce stunning results.

People are out there right now searching on the internet for products that will improve their life. They are looking to buy exactly what you are trying to sell. It is a perfect combination, but if they can’t find you then they will buy from somebody else instead and you will have lost a potential customer. You have to make an offer that allows you to stand out from the crowd, and has hundreds of people every week contacting you about Forever Living Products, ready to buy from you.

If you would like to find out how top Forever Living Distributors use target marketing techniques to help potential customers find THEM, read the Network Marketer’s Bible.

5 Ways to Maintain a Healthy and Productive Business Relationship

Have you decided to start a business with your friend, sibling or partner? Let’s face it; you know each other very well, what could possibly go wrong?

Consider why you thought about setting up this business relationship in the first place. You know the person, you trust him/her, and you are able to share your thoughts and feelings openly. Doesn’t going into business together just seem like a natural step?

Here are 5 ways to keep your business relationship on track:

1. Talk honestly about what you want the business to achieve for you. Do your goals and aspirations match? Do you hold the same values? Get any potential problems out in the open from the start rather than running into issues as your business grows.

2. Speak to other people who have set up in business together. Find out what has worked to help build their successful relationship. Ask them to share the ups and downs to paint you a clearer picture.

3. Set agreed ground rules for the operation of the business e.g. your individual roles, pay and the number of hours you will work etc Prepare for the worst by establishing a painless exit strategy.

4. Give it a go before you officially commit to going into business together. A trial period allows you to see if you really are compatible. Perhaps work on some small projects first.

5. Review at an early stage. Is it working for you both? Are you meeting your expectations? Have the goal posts moved? Share your grievances. Review your progress on a regular basis.

Working together with a friend, colleague or partner can develop into a highly successful partnership however it’s best to set ground rules to make sure your business dealings remain in agreement, just like your personal relationship.