Marketing Your Information Product Business

If you’ve been creating an information product and have it all ready to go, you need to start on marketing. This will take a good bit of your time but it’s well worth it. People can’t find you or your product if you’re not out spreading the word.

Here’s the top three ways to get your product out in the marketplace so it can be found.


In order to market and sell your information product you’re going to need a website. The best way is to use a blog because it can become a content rich website packed with information. You can do this pretty quickly if you keep at it.

The benefit of a blog that is rich with content is that people will come back to your site again and again. You can sell a number of information products right from your own website without a shopping cart if you’re not ready for that step. You can also benefit from affiliate sales and advertising income if you’re set up for those.

The foundation of a blog is content. This means you’ll be writing a lot of articles or blog posts, but you can also create audio or video content. Some people really love a vlog–which is a blog post with video. If you have trouble with the content creation aspect of a blog remember that you don’t have to create it all yourself. You can outsource some of the work.

Social Networking

Everyone loves social networking. The hottest social network for meeting people and sharing information is Twitter. This is a great site because it’s like micro blogging. It can also be a fun challenge trying to keep within the character count boundaries.

Another great social network is Facebook. You can create your own fan page and update it with posts relevant to your information product. You can even have Networked Blogs update your

Facebook fan page with your blog posts. This makes it really easy to keep up with.

Email Marketing

Email marketing is probably the best way to market to potential customers. However, you will need to spend much of your marketing efforts on creating a list of subscribers. This can be done at those social networks. Instead of promoting your product most of the time, spend a great deal of time promoting your newsletter or email list.

Email is also a great way to build relationships with your followers. It lets them get to know you a little better and many will look forward to hearing from you. The best way to build a list is to give a small report away for free, a precursor to your information product.

Marketing can be fun and easy if you keep it simple and use these methods in the beginning. Later on you can add more methods.